In My Neighbourhood | Sponsorship
Marketing a business has changed significantly with the proliferation of computers, Tablets and Smart phones.
Old style marketing is a thing of the past, consumers are tech savvy and embrace the convenience of comparison shopping, browsing for services and online sales.
Families do their browsing for services online in their off hours, which also often happen to be hours when traditional businesses are closed.
Today’s busy families want fast, easy access to information with 1 stop shopping.
Families do not want their quality time interrupted by sales people or telemarketers.
Families receive so much junk mail that it is a proven statistic that it goes in the trash beside the
community mail box and rarely makes it into their home.
Businesses need to use up-to-date marketing techniques to be considered a leading edge company
by today’s consumers.
Growing Business in Today’s Market is a Tough Process
Quick Stats on Online Useage:
There are over 1 Billion online searches each month (comscore)
73% of activity online is related to “local content” searches (google 07)
54% of internet users have substituted internet searches for the phone book (comscore)
70% of online users use local searches before committing to an offline business.
Online shopping is predicted to grow to $370 billion in 2017.
Online search activity doubles after becoming a Mom (Truth about Moms)
Adults over 50 years comprise 1/3 of internet users (emarketer)
A study by Outbrain shows searchers drive traffic to content-rich sites, beating social media by 300%
Today’s businesses need to market their services to their prospective customers in a manner
which is in keeping within the technology of the times and the habits of the residents within their target Neighbourhood.
Sponsoring a Neighbourhood is A Hi-Tech Business Marketing Solution that sets you apart from your competition.
Sponsoring a Neighbourhood in your target market service area, will brand you as the go-to service provider for the area. A sponsor information banner, with interactive links is prominent at the bottom of each page of the site, subliminally putting your business in the minds of all the residents, each time they log onto the site, browse or contribute content.
Your business information will be constantly in front of your target market.
This sponsorship is a perfect marketing tool for professionals who would like to communicate with a specific target market 24/7 while providing that market with a valuable FREE interactive tool to connect with each other and form a unique neighbourhood bond.
There is a dedicated sponsor page on each site that allows the sponsor to feature the benefits of their business, offer discounts, sales and feature products.
Homeowners can request your service 24 hours a day through a direct-to-you, online request form.
Homeowners will be virtually inviting you into their home every time they log onto their Neighbourhood website.
Chatting to homeowners about a FREE service opens more doors than any other market solicitation.
Sponsorship of a Neighbourhood is open to any business, organization or Individual who wishes to promote within that Neighbourhood.
Sponsorship is available on a first come, first serve basis on a minimum 1 year renewable contract period, with guaranteed first right of refusal on subsequent years. You cannot be bumped from sponsorship of a particular Neighbourhood
100% of all updates and maintenance are the responsibility of the staff at “InMyNeighbourhood”.
The site is no maintenance for the sponsor, leaving sponsors free to focus on their core business.
All posts to the site are submitted via email, previewed for content and uploaded to the site.
The sponsor receives copies of each and every post on an ongoing basis. Homeowners will be offering you their name, address, phone and email and allowing you to market your service.
There are very few ways to effectively, interactively target market a specific area, gathering contact information towards future cost effective email campaigns.
Email marketing campaigns are environmentally friendly and cost efficient.
By initially combining sponsorship of a Neighbourhood with traditional marketing techniques such as flyers or signs, the usership on the sites will grow to eventually make environmentally unfriendly junk mail a thing of the past.
Today’s businesses need a venue that shows your commitment to the Neighbourhoods and the people that you service.
Ads and Newspapers are a dying media!
Internet marketing is here! Take your business to the next generation
In My Neighbourhood | Sponsorship Benefits
Research done by the Online Neighbourhood Networks Study has determined that Neighbourhood Websites serve to enhance the sense of belonging, democratic influence, neighbourliness and involvement in their area. Participants claim more positive attitudes toward public agencies where representatives of those agencies are engaging online. Government Councils are finding Neighbourhood Networks to be increasingly effective tools for engaging with residents and delivering services.
Neighbourhood Sites can awaken community involvement
Among findings reported by Residents who use these sites:
- 95% feel more informed about the Neighbourhood
- 92% feel that useful information gets shared efficiently
- 82% feel that people pull together to improve the Neighbourhood
- 69% feel an increased sense of belonging within the Neighbourhood
Finding quality, timely and accessible LOCAL information is a daunting task in our current environment of faltering traditional media and the overwhelming availability of unfiltered, world wide internet information and the proliferation of new online only businesses.
For the Sponsor:
- Promoting to your target market 24/7
- Chatting to homeowners about a FREE service opens more doors than traditional business solicitation.
- Innovative use of Internet.
- Brand yourself in a target area while building rapport with residents.
- Easy to promote! By initially combining sponsorship of a Neighbourhood with traditional marketing techniques such as flyers
or signs, the users on the sites will grow to eventually make environmentally unfriendly junk mail a thing of the past.
- Email marketing campaigns are environmentally friendly and cost efficient.
- It’s a fabulous, effective way to gather homeowner email addresses within a specific target market, with their permission to
advertise to them.
- Homeowners can request your service 24 hours a day through a direct-to-you, online request form.
- Less expensive than regular, traditional monthly newspaper ads.
- Safe content — our staff previews all submissions and links for any objectionable content prior to uploading to the site.
- Provides useful every day information.
- Simplicity: there are no banners, flashy ads or pop ups, the sites are clean, easy to navigate and completely
free of any ads which are not LOCALLY submitted.
For the Neighbourhood Residents:
- Sites are completely FREE to the residents.
- The information and links are all Local.
- One stop shopping for Local Businesses and Resources.
- Residents can interactively share in their neighbourhood by connecting and posting on their site.
- Residents can post any articles they have for sale and search any products they are searching for.
- New neighbours can introduce themselves and quickly connect with kindred souls.
- Find Local real Estate Information.
- Locate Associations and Clubs.
- FREE venue to share your hobbies or seek out other hobbyists.
- FREE venue to post your own home business or locate convenient home businesses within your Neighbourhood.
- Learn about Community Impact issues.
- Learn about your Neighbourhoods history.
- Rate Payers Groups, Schools and non-profit organizations are encouraged to participate in neighbourhood sites, increasing community involvement and awareness. Individual pages can be turned on for such organizations.
- Neighbours can endorse Local businesses, making hiring Local services easier and less stressful.
- Sites are clean and easy to navigate.
Turn our Neighbourhoods into “OLDE FASHIONED” Caring and Sharing Neighbourhoods
In My Neighbourhood | Sponsorship Pricing
Sponsorship of a Neighbourhood is based on a 1-year Contract as the exclusive Sponsor.
The current Sponsor has first right of refusal on subsequent years as Sponsor. One monthly Sponsorship for each Neighbourhood covers all updates & postings, unique URL, ongoing site maintenance and technical enhancements.
The sizes of Neighbourhoods for sponsorship purposes fall into small, medium and large, based on the number of Residences.
The cost of monthly Interactive, Sponsorship is less than the cost of a single regular non-interactive newspaper ad.
|Sponsorship of a Neighbourhood||Yes||All Internet Users||Yes|
|Bench/Kiosk Sign||No||Limited Audience||No|
|Mobile Sign||No||Limited Audience||No|
|Newspaper Ad||No||Limited Audience||No|
YOUR FREE INTERACTIVE NEIGHBOURHOOD WEBSITE
Who we are
Our website address is: http://inmyneighbourhood.ca.
What personal data we collect and why we collect it
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
Who we share your data with
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where we send your data
Visitor comments may be checked through an automated spam detection service.
Your contact information
How we protect your data
What data breach procedures we have in place
What third parties we receive data from
What automated decision making and/or profiling we do with user data
Industry regulatory disclosure requirements
Brandyn Miller- Founder
Brandyn Miller- April 20, 1979 – May 17, 2005
Brandyn was the visionary, who developed not only the concept for these sites but the original sites, their launch and management. Sadly Brandyn passed away during a long-awaited Heart/Lung transplant before he could totally develop this business into the concept it is today.
Tiffany Miller- President
Tiffany is a graduate of Humber College
Suzanne Miller- Development
Suzanne is also a graduate of Humber College, she has been a successful realtor for 29 years, since 1987, she currently sells for Sutton Group Future in Newmarket. She has an established client base that allows her to pick and choose the amount of time spent on her real estate career and of course has spent much of the last year and a half working towards this current goal.
Gord Krull- Sales & Marketing
Gord is Suzanne’s partner and he has a background that includes developing, owning and running a successful graphic arts business in the City of Toronto, past president of the Typographic association and an entrepreneur in the marketing field.
Owner of Frogstar.ca – Jeff has been the catalyst for the new format of the sites, he manages the hosting, software management and directs the new development strategies.